Case study

Satin Naturel

Branding.

I led Satin Naturel’s redesign end to end—from logo and identity through packaging and into digital—so it reads unmistakably modern and ecommerce-ready while still tipping a hat to the brand’s roots. Ingredient-forward storytelling, stronger shelf clarity, and one calibrated system tie together serums, oils, creams, supplements and gift sets.

Contemporary spacing, typography and photography keep layouts feeling current next to mainstream premium naturals on site. Hero proof-points stay prominent and the experience stays easy to scan—without feeling like a legacy refresh.

Satin Naturel logo construction sketch — graphite monogram and wordmark measurements on grid paper with drafting guides
Satin Naturel wordmark — gold foil embossed on dark textured stock
Satin Naturel product family on neutral grey — hydrating serums, beard oil, retinol serum, rosemary hair and body oil with carton and hair oil applicator
Satin Naturel brand guidelines manual — spreads showing colour, typography and photography direction

Digital Presence.

The refreshed identity carries through responsive DTC, Amazon PDP and A+, and launch social assets—same typographic rhythm, photographic rules and component detailing from storefront hero through listing modules so nothing feels pasted together.

For Amazon, this included PDP product imagery and A+ modules for the Rosemary Hair Oil range: formula/value framing, benefits storytelling, ingredient spotlighting, and comparison panels designed to improve scroll-through clarity and conversion intent on mobile and desktop.

Satin Naturel storefront on laptop, tablet and phone — responsive views with product detail and botanical styling
Amazon PDP hero flatlay — revitalising rosemary hair and body oil bottle, carton packaging and calibrated scalp applicator on white
Amazon PDP graphic PT01 — revitalising rosemary hair and body oil with sweet almond conditioning; benefits for hair growth, nourishment and scalp health
Amazon PDP graphic PT02 — why choose Satin Naturel: scalp, growth and strengthening benefits
Amazon PDP graphic PT03 — hair growth callout with scalp applicator lifestyle
Amazon PDP graphic PT04 — key ingredients: rosemary oil, vitamin E and sweet almond oil
Amazon PDP graphic PT05 — how to use with applicator, routine guidance and sensitive skin note
Amazon PDP graphic PT09 — collection or gift-set discover call-to-action
Amazon PDP graphic PT11 — revitalising rosemary oil hero with ingredients and benefit bullets
Satin Naturel social templates collage — Black Friday, aloe ingredient story, rosemary hair oil flatlay, hydrating range and campaign tiles
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