Case study

Nurture

Expert-led maternal health ecommerce.

Nurture® is a doctor-founded supplement line focused on prenatal and postnatal nutrition—including NurtureOmega™ higher-strength softgels with DHA and EPA, plus a broader range of tailored products and gentle at-home testing. The tone is calming, clinical, and confidence-building: peach and navy palettes, serif headlines, and benefit-led storytelling that reads clearly on Shopify and marketplace PDPs alike.

I supported the ecommerce creative layer: Amazon listing PDP graphics and stitched A+ storytelling for NurtureOmega™, aligned with packaging and onsite messaging on nurture-life.co.uk.

Digital presence.

I helped elevate the Nurture storefront on Shopify: UX and interface refinements, clearer PDP layout, refreshed on-page icons, and imagery aligned to pregnancy-week education so the experience feels calmer and easier to follow. The composite below stitches homepage, week-by-week dashboard moments, and product detail into one view—explore the responsive site live at nurture-life.co.uk.

Direction for digital presentation alongside Amazon creative.

Nurture Shopify storefront composite — centred laptop homepage with pregnancy week dashboard and product detail panels

Amazon listing creative.

PDP frames lean into capsule clarity—DHA, EPA and fish oil dosing read at a glance—then stack trust around doctor-led formulation, sustainably sourced omega-3 and UK manufacturing. Desktop A+ carries that same arc: stitched header and benefit panels, a practical how-to, range framing, finishing with proof that rewards the scroll.

Amazon PDP and A+ creative for NurtureOmega™.

Nurture brand pillars and product lineup — Doctor-owned supplements, podium product photography
Amazon PDP PT01 — back-of-pack detail with DHA, EPA and fish oil dosing
Amazon PDP PT02 — benefits for mum including heart function and cognition
Amazon PDP PT03 — benefits for baby with DHA developmental messaging
Amazon PDP PT05 — founder story with professor portrait and pouch mockup
Amazon PDP PT08 — brand mission copy with mum and newborn lifestyle photography
Amazon PDP PT06 — sustainably sourced wild-caught omega-3 storyline
Amazon PDP PT07 — doctor-owned prenatal trio on podium with testing kit context

Amazon Brand Store.

Beyond the product detail wire, Nurture maintains a storefront on Amazon: layered hero, curated product tiles, founder credibility, and a tight row of reassurance icons—all in the same peach and navy palette as PDP and A+.

Nurture Amazon Brand Store mockup — header, follow banner, hero with product trio on pedestals, 2×2 shop grid and trust icon row

Brand story carousel.

The in-store brand story behaves like native Amazon carousels: panels slide sideways so shoppers can scan founder proof, SKU highlights, and benefit copy in sequence.

Swipe or scroll sideways, or use the arrows

Brand story carousel frame — doctor-led headline with logo card, Professor Mark Johnson profile and product callouts
Brand story carousel frame — horizontal cards with Omega and Multi storytelling and navigation chevrons

Value-added content.

Beyond product pages, Nurture uses practical, evidence-minded downloads to meet parents where they are: birth planning, packing for hospital, appointment prep, and prenatal nutrition. Each asset is designed to feel calm and premium, with clear “download for free” CTAs that turn interest into email sign-ups and segment audiences for lifecycle messaging.

That mix of education and utility helps support mums with real checklists and guides, while giving the brand a steady stream of qualified leads who already trust the voice.

Lead magnet — Prenatal Supplements Guide on tablet with download for free call to action
Lead magnet — Questions to Ask Your Midwife printable with download for free button
Lead magnet — alternate creative for midwife or obstetrician appointment prep guide

Social media.

Feed and story creative threads the same serif-and-peach vocabulary into modular carousels, urgency-led events, promos for Multi, Omega, Kit and bundles, referral moments, and lifestyle traffic drivers—all sized for thumb-stopping scroll without losing clinical trust.

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